As Sean and Fahim delved into the inner workings of the seafood industry, they were struck by the possibility to bring meaningful change through technology and network orchestration to address the inefficiencies, wastage, and fraud that an industry as old and complex as the seafood industry would have. In short, they wanted to bring forward the future of the Seafood Industry, today. They saw an opportunity to leverage digitization and the power of cutting edge technology as the solution. This spark of inspiration led to the birth of Seafood Souq, a vertically integrated digital ecosystem facilitating the trade of seafood worldwide..